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Internet Marketing Budget Allocation
Based on factors like timeframe and budget, we suggest a marketing plan that determines the appropriate allocation of Internet Marketing Services available today.
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The first step is to determine your target audience.
- You serve B2B or B2C?
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Step two is to ID your market place.
- Local, Regional, National, Global?
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Then based on your companies gross annual income,
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And the time frame in months.
Were can your Internet marketing dollars go? Our Internet marketing portfolio consist of this set of services and marketing channels: SEO, PPC, Social Media, Mobile Devices and Content.
Based on the duration of your marketing budget:
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Short Term Goals 3 - 6 months -The parameters shift to PPC or Pay per Click. This method takes budget away from SEO or Search Engine Optimization which will have
 a negative impact on your long term strategy.
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Long Term Goals 6 - 12 months -The parameters shift to Content and SEO. This method secures your long term goals... so Search Engine Optimization which will have a
positive impact on your long term strategy. If it's in the budget PPC can bootstrap initial revenue, but be removed strategically!
Sample Internet Marketing Budget Strategy for Growing Business
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Gross Annual Income |
SEO |
PPC |
Social Media |
Email |
Content |
Mobile |
Monthly Budget |
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$100K |
$180 |
? |
|
|
$15 |
$90 |
$150 |
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$250K |
$450 |
$100 |
$75* |
$35 |
$25 |
$100 |
$785 |
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$500K |
$900 |
$150 |
$125* |
$75 |
$200 |
$200 |
$1,650 |
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$1 Million |
$1,500 |
$600 |
$500* |
$150 |
$300 |
$300 |
$3,350 |
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$2 Million |
$2,500 |
$900 |
$1,000* |
$300 |
$400 |
$400 |
$5,500 |
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$3 Million |
$3,000 |
$1,200 |
$1,500* |
$450 |
$500 |
$600 |
$7,250 |
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$5 Million |
$4,500 |
$2,500 |
$2,500* |
$750 |
$1000 |
$1,200 |
$12,450 |
* Driven Internally and Coached for effeteness...
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