The Next Big
Thing from Azure IX Media, Inc.
In 2011 social medias impact on the
Internets Search Engine Results will help level the playing field for
small businesses to capture and dominate their targeted demographic.
Social media alone will not replace good quality Search Engine Optimization for consistent results.
There hasn't been a new release HTML since 2000 and HTML5 is the next
major revision of the HTML standard, currently under development. Like
its immediate predecessors, HTML 4.01, HTML5 is a standard for
structuring and presenting content on the World Wide Web. The Web
Hypertext Application Technology Working Group (WHATWG) began work on
the new standard in 2004, when the World Wide Web Consortium (W3C) was
focusing future developments on XHTML 2.0, and HTML 4.01.
HTML5 is a response to the observation that the HTML in common use on
the WWW is a mixture of features introduced by many specifications and
features introduced by web browsers. It will also define a single markup
language that can be written in either HTML or XHTML syntax. This will
encourage more interoperable and APIs for new more complex web
The new features of HTML5 adds video, audio and canvas elements as well
as integration of SVG - Scalable Vector Graphics which will greatly
improve the handling of multimedia and graphic content on the web.
Additional new attributes and elements such as 'section', �article',
�header- and �nav- are designed to improve the semantic richness of Web
documents on the Internet and to improve simplicity of semantic
Small businesses are failing because they have not stayed competitive in
today's Internet marketplace.
The momentum is building and with HTML 5
and Microsoft Silverlight the Internets application with rich Internet
multimedia, animations, and graphics will be the standard in 2011.
The playing filed is changing rapidly now with Google's instant search and there's growing activity with social media on the emerging 4G
wirelesses networks. Today's almost instant indexing will certainly have
a negative effect on those who refuse to embrace what 2011 promises.
Step up and take action today with
my Marketing and SEO tips for 2011
Paul's Marketing and SEO Tips for
Business in 2011
1. Page Title - Title is
king!!! Most web developers do not understand the nature of good SEM and
SEO and therefore include superfluous data. Be sparse and to the point.
2. Keywords - It's
the specific keywords that target your product or service. To secure
your ranking results you need to tightly control your verbiage. Carful
analysis with an SEM expert will save time and generate revenue faster.
3. Meta Description
- Telling the Search Engine Spider what you do and were you do it
simplifies the synthesis process on analyzing a web page for content.
4. Content -
Creating good content for the Internet is a carefully orchestrated
concert written from your Internet marketing plan as the basis. If any
of the above are not tightly correlated to crate a clean and concise
message to the SE, you will not be a player.
5. Photo Tags -
Tagging photos that contain keywords to improve keyword density.
6. Internal Links -
Helping the SE Spider to navigate your website is ESSENTIAL! A Logical
Hierarchical approach is absolute necessary for creating proper pathways
inside your website. If a good SEM plan was followed and implemented
then this resolves itself.
7. External Link Building
- Link building strategies from directories, social media sites, blogs,
and websites create points of entry and statistical data building in the
SE Database. The Keyword or phrase used in the link and it surrounding
content is vital to the success of any link building campaign.
Reinforcing this linkage system is an on going process.
8. Web Page Load Times
- We live in an impatient world, so faster is better and within the real
of the Internet this is especially true. I believe the page is fast when
you do not have to wait to see the results after a mouse click. That's
why we only build hand crafted website with compact HTML and CSS that
load in less then 500ms. Most load in 1/5th of a second. That is FAST!
And when it comes to a SPIDER- He likes to move quickly so that the
spider can cover more websites in a 24hour period. The SE spider
allocates only a few seconds per crawl, so speed is another ESSENTIAL to
top ranked positioning.
9. Crawler Frequency
- Determines how often your pages are being crawled and now a days it's
about once every 21 days or so for a most websites. News sites and Blogs
are crawled and ranked very quickly because of there nature of being
updated regularly and their XML sitemaps directing the spiders search
through the website. A spider will return for new content, so plan to
update on a schedule to the SE spider can sync to you.
10. Mobile Friendly
- Web sites that are not mobile friendly will lose visitors because we
have become a mobile dependent society and want it now! Give them what
Search - Local search with Google Places is becoming the
default for many industry specific searches and has changed the way that
people feel and trust the results from maps.
Thank you for your interest in the Internet
and learning about how we can help you grow your business.
feel free to contact us to discuss your business on the Internet.