Internet Marketing Budget Allocation
Based on factors like timeframe and budget, we suggest a marketing plan that determines the appropriate allocation of Internet Marketing Services available today.
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The first step is to determine your target audience.
- You serve B2B or B2C?
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Step two is to ID your market place.
- Local, Regional, National, Global?
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Then based on your companies gross annual income,
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And the time frame in months.
Were can your Internet marketing dollars go? Our Internet marketing portfolio consist of this set of services and marketing channels: SEO, PPC, Social Media, Mobile Devices and Content.
Based on the duration of your marketing budget:
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Short Term Goals 3 - 6 months -The parameters shift to PPC or Pay per Click. This method takes budget away from SEO or Search Engine Optimization which will have
a negative impact on your long term strategy.
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Long Term Goals 6 - 12 months -The parameters shift to Content and SEO. This method secures your long term goals... so Search Engine Optimization which will have a
positive impact on your long term strategy. If it's in the budget PPC can bootstrap initial revenue, but be removed strategically!
Sample Internet Marketing Budget Strategy for Growing Business
Gross Annual Income |
SEO |
PPC |
Social Media |
Email |
Content |
Mobile |
Monthly Budget |
$100K |
$180 |
? |
|
|
$15 |
$90 |
$150 |
$250K |
$450 |
$100 |
$75* |
$35 |
$25 |
$100 |
$785 |
$500K |
$900 |
$150 |
$125* |
$75 |
$200 |
$200 |
$1,650 |
$1 Million |
$1,500 |
$600 |
$500* |
$150 |
$300 |
$300 |
$3,350 |
$2 Million |
$2,500 |
$900 |
$1,000* |
$300 |
$400 |
$400 |
$5,500 |
$3 Million |
$3,000 |
$1,200 |
$1,500* |
$450 |
$500 |
$600 |
$7,250 |
$5 Million |
$4,500 |
$2,500 |
$2,500* |
$750 |
$1000 |
$1,200 |
$12,450 |
* Driven Internally and Coached for effeteness...
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